e-News

E-news is an opportunity for vendors to communicate industry news to our partners. It is a proprietary, weekly, newsletter that is e-mailed directly to the retailers that represent all branded c-store retail outlets.One click brings busy c-store retailers and suppliers an interactive look at the hottest new products, services, and programs available - categorized and tabbed for easy access and fast information.

RBG e-News lets retailers respond to new product, service, and program opportunities faster than ever before.

It’s easy! You provide:

• a press release or description of your product or service
• a color picture
• contact information for your company

ALSO – Electronic Retailer Surveys now available!

Account Representatives

Single Point of Contact - Each member is assigned a specific Account Representative to help determine, execute, and implement programs. Program communication and consulting is provided to each member by building a relationship based on RBG’s knowledge of their local marketing area and RBG’s knowledge of convenience store trends.

Monthly Phone Communications: Each month a RBG Account Representative will place a courtesy call to each member offering special promotions, new marketing programs and information on new items.

Websites

• Program Page
• Sell Sheet Linkage
• Supplier Website Linkage
• Planograms

Banner Ads

This program allows a vendor to advertise on RBG websites. The vendor will be able to have an icon that will link to their web page. The banner advertisement will also allow you to have a marquee message that will scroll across–each retailer’s desktop. This will allow perspective and current membership operators to be exposed to the vendor/service/product that is featured.

Rebate Insert Flyers

Targeted flyers can be mailed out with the retailer’s rebate checks. Specific targeted marketing by region or even select retailers is available.

Direct Mail / Sampling

Utilizing RBG’s database enables targeted mailing of individual marketing pieces, directly to location decision-makers. Trail product mailing opportunities allow retailers to try your product, first hand. This special focus rewards with distribution.

Blast Email / Fax

Royal Buying Group Inc. will blast fax/e-mail your advertising message to each of our locations, getting up to date information to the retailer. RBG’s database can filter to certain retailers that need to be informed of changes in promotions, new opportunities, and/or price changes as soon as necessary.

Database Marketing

Royal Merchandising Services (RMS) enables vendors to capitalize on RBG’s/RMS’s extensive industry experience database information and strong Field Merchandising team to maximize exposure, penetration, and sales…while
minimizing cost.

Unique to Royal Buying Group, Inc. (RBG) is the large amount of location information entered into RBG’s proprietary database for each member site. When a retail location joins RBG’s membership, a RBG collects the following detailed location information:

• Vendor program participation
• Equipment information
• Fixture display information
• Cooler information
• Carwash information
• Pump information
• Register information
• Signage capability information
• Category sizes, as well as many other site-specific details.

Tele-Sell

• RBG’s Account Representatives call each of our retailer’s locations and speak to a decision maker.
• RBG’s Account Representatives sell in targeted promotional products.
• Royal Buying Group, Inc. places the product order with the locations’ primary wholesale distributor for direct delivery to each location.